Social Media Promotion - LIKE/ COMMENT/ SHARE...the three pillars of Social Media Marketing! Or is it? Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to lets people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Effective social media strategies, focused on far-reaching social platforms like Facebook, Twitter, LinkedIn, Google Plus et al. can enable small businesses to enhance their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tapping into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.